Spinal Life Australia has proudly supported the physical disability community for over 60 years. We fearlessly advocate for what we think is right, that everyone, regardless of physical ability, deserves an equal opportunity to participate in our communities and life. Our new campaign, Take Life Back, aims to capture the spirit of what drives the people in our organisation each day. Together we want to empower you to Take Life Back, however that might look for you.
How the concept was created
Spinal Life engaged our own staff and community members with lived experience. We consulted closely with each person featured in our ad to gain a true understanding of their own unique stories. We wanted to ensure the stories were captured and honoured in an authentic way. Watch the below videos to learn more about the individual stories. We’ll be adding more videos in the next few weeks. Check back regularly for more behind the scenes stories.