Want more customers?
Tap into a high value market by improving your accessibility
Lack of accessibility often means lack of opportunity to participate
“I checked into a hotel recently in Brisbane, the person on reception dealt with me as if I was an inconvenience when I provided my booking confirmation. She then went on to tell me that ‘we have one of those rooms ready’. When I arrived at my room I found that the bathroom area was being used as a part-time storeroom. After contacting reception to explain the situation I got told someone would be up to move the boxes, 90 minutes later I was still unable to use the bathroom. I was left feeling unwelcome and inadequate as a human being”. – Bill Peacock, Spinal Life Member
Stories like these are all too common, and although personally devastating it also has a huge impact on business. With almost 4 million Australians living with a disability, a lack of accessibility means you’re missing out on 18% more business. Consumer research found that people who experience access barriers or poor disability awareness at a brick-and-mortar or web business will move on or click away  .
Increased accessibility could be the competitive edge you need
Aside from the financial and social benefit, accessibility could be the competitive edge you need. Australia has a shortage of accessible venues, presenting a significant gap in the market that you could fill. We know that people with a disability are far more likely to become return customers and brand advocates when discovering welcoming and accessible businesses and venues.
Benefits of improving your accessibility
Wider audience appeal
See where you sit on the accessibility scale, take our quiz today
The value of the disability dollar
The introduction of the NDIS was not only one of the most important social reforms of the decade, it also represented a $22 billion opportunity for business, as the money going into the NDIS flows straight back to our communities. The average NDIS plan allocates $8,600 per year to fund ‘Social and Community Participation’, this equates to around $3.5 billion per year being invested to enable people with a disability to access and participate in their communities. Presenting significant opportunity for local business to engage with this high value market.
Average NDIS plan: $150,000K
Average community access allocation per year: $3.5B
Accessible venues see 20-25% MORE revenue than non-accessible businesses
For every $1 invested in accessibility, $13 is generated in revenue
Improving accessibility doesn’t have to be hard
Knowing where to start can be the hardest step. That’s why we’re making improving your accessibility as easy and affordable as possible. Small changes can have a big impact, and we’re here to support you along the way. Access our range of free resources below or book your FREE accessibility consultation today.
- Take our accessibility quiz to see how you rank in the accessibility scale
- Download our FREE Business Accessibility Toolkit for tips, tricks and information on improving your accessibility
- Book a FREE accessibility consultation. Just complete the form below ?
Learn more about business and inclusion. Read our blog series below
 Australian Institute of Health and Welfare 2020. People with disability in Australia 2020: in brief. Cat. no. DIS 77. Canberra: AIHW. Viewed 29 July 2021, https://www.aihw.gov.au/reports/disability/people-with-disability-in-australia-2020-in-brief
2] Extra Costs Commission (2015) Walkaway Pound Report. Viewed 29 July 2021, https://app.pelorous.com/media_manager/public/261/Walkaway%20Pound%20Report%20-%20FINAL.pdf
 National Disability Insurance Agency (2020) NDIA 2019-20 Annual Report. Viewed 29 July 2021, https://www.ndis.gov.au/about-us/publications/annual-report
 National Disability Insurance Agency (2021) NDIS Quarterly Report (Q3 2021). Viewed 29 July 2021, https://www.ndis.gov.au/about-us/publications/quarterly-reports